The corporate design of the Tyrolean Dialect Archive plays an integral role in their ability to gain authority and autonomy at the University of Innsbruck. Over time, the Tyrolean dialects are dying off. In order to maintain this important part of the region’s history and identity, the dialects must be researched, documented, and preserved. A visually striking appearance and a conceptually strong idea in the corporate identity of the “Tiroler Dialekt Archive” allows the relatively small archive to have a bigger impact; more publicity leads to more funding, and therefore the ability and confidence to continue this meaningful work.
Project — The Tiroler Dialekt Archiv (Archive of Tyrolean Dialects) stores dialect notations from more than 120 municipalities and towns throughout North, East and South Tyrol, which have been collected and registered starting in the early 70s and continuing up through present day. The archive focuses intensively on language — specifically on the different variations and distinctions of language: “Dialects are subtle nuances of the language.”
Approach — Dialects are always tied to a location. The relationship of language and those locations is visualized by means of a dynamic system – the appearance depends heavily on the unique characteristics of the specific dialect of the region, therefore the appearance is different in Innsbruck than it is in Kitzbühel. This dynamic system illustrates the relationship of the archive to the Tyrolean language itself.