Digital first branding approach for Taxis—palais.

The Taxis—palais Kunsthalle is reinventing itself. With a new director, Nina Tabassomi, Tyrol’s Number 1 fine art museum needs a new identity and it is our job to figure out who and what the Taxis—palais is and how that should look. The Taxis—palais wants to give guests the opportunity to join a discourse and engage with art and in a critical manner. This takes time, space, and energy, which is exactly what the flexible dash in the middle of Taxis—palais stands for.

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