Situation: Swarovski Innovations develops software for gemstone design and wants to position itself in the market. It is a software that optimizes design workflows, automates production processes and accesses a gigantic gem database — a first in the industry. The most important communication channel for Ennoble is the website. The first step is to inform users and to pre-order the software. The moment the software is ready, the users will be informed about the release.
Idea: For the landing page of the website we developed a 3D crystal, which represents the smallest building block of the designer — a raw diamond. This crystal can be moved interactively; it precisely follows the hand movement of the smartphone user, as it will later be influenced by the designers. An elegant first impression that subtly indicates the high quality of the software.