Interactive experience for gemstone designers.

Situation: Swarovski Innovations develops software for gemstone design and wants to position itself in the market. It is a software that optimizes design workflows, automates production processes and accesses a gigantic gem database — a first in the industry. The most important communication channel for Ennoble is the website. The first step is to inform users and to pre-order the software. The moment the software is ready, the users will be informed about the release. Idea: For the landing page of the website we developed a 3D crystal, which represents the smallest building block of the designer — a raw diamond. This crystal can be moved interactively; it precisely follows the hand movement of the smartphone user, as it will later be influenced by the designers. An elegant ​​first impression that subtly indicates the high quality of the software.

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